Coronavirus

NBCUniversal Urges Viewers to ‘Make a Plan’ For Vaccination in Companywide Campaign

Amber Ruffin, Mike Tirico and BD Wong lend their voices to months-long public service message

The campaign began rolling out this week across NBCUniversals distribution channels. — The campaign began rolling out this week across NBCUniversal's distribution channels.Comcast

By Kelsey Sutton

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This week, NBCUniversal viewers watching programming on any of the company’s networks or tuning into an on-demand program on Peacock started receiving a gentle push to plan their vaccinations from Peacock host Amber Ruffin, NBC Sports’ Mike Tirico, and Today hosts Savannah Guthrie and Hoda Kotb.

The cheery, hopeful campaign, drawing on talent from across the organization, directs viewers to the NBCUniversal-run website planyourvaccine.com. It’s rolling out across all of Comcast NBCUniversal’s distribution platforms this week, timed to coincide with efforts to expand vaccine access to more Americans.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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