NBCUniversal Urges Viewers to ‘Make a Plan’ For Vaccination in Companywide Campaign

Amber Ruffin, Mike Tirico and BD Wong lend their voices to months-long public service message

The campaign began rolling out this week across NBCUniversal's distribution channels.
The campaign began rolling out this week across NBCUniversal's distribution channels. Comcast

This week, NBCUniversal viewers watching programming on any of the company’s networks or tuning into an on-demand program on Peacock started receiving a gentle push to plan their vaccinations from Peacock host Amber Ruffin, NBC Sports’ Mike Tirico, and Today hosts Savannah Guthrie and Hoda Kotb.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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