NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

Company focuses on streaming audience in its first NewFronts presentation since 2012

In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation. Ahead of that, though, the broadcaster is emphasizing to marketers that they can earmark their marketing budgets for the company’s digital side, which is growing thanks to the year-old streamer and the other parts of NBCUniversal’s digital video ecosystem.