NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

Company focuses on streaming audience in its first NewFronts presentation since 2012

Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.

In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation. Ahead of that, though, the broadcaster is emphasizing to marketers that they can earmark their marketing budgets for the company’s digital side, which is growing thanks to the year-old streamer and the other parts of NBCUniversal’s digital video ecosystem.

In a virtual NewFronts presentation Thursday, NBCUniversal’s first appearance at the week of presentations since 2012, the broadcaster highlighted its growing One Platform offering and its streaming-centric arm, One Digital Video, along with a new takeover ad format on Peacock, to highlight the growing digital chops for the broadcaster as it looks to build out targeting tools, data offerings and streaming-centric advertising opportunities for media buyers and planners.




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