NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts

Interactive, lean-forward and shoppable features increase viewer engagement


For years, NBCUniversal’s advertising and partnerships teams have talked about how well advertising works on consumers. This year, ahead of a busier and far more predictable upfront season than a year ago, the group is offering new ad formats that it hopes can also assist advertisers’ broadening needs.

Ahead of the company’s Monday afternoon presentation to Madison Avenue, the company is unveiling a half-dozen new ad formats, which aim to provide advertising clients format choice and flexibility, while also looking for ways to make the ads themselves more engaging for viewers.

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