NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts

Interactive, lean-forward and shoppable features increase viewer engagement

For years, NBCUniversal’s advertising and partnerships teams have talked about how well advertising works on consumers. This year, ahead of a busier and far more predictable upfront season than a year ago, the group is offering new ad formats that it hopes can also assist advertisers’ broadening needs.