NBCUniversal Touts Upcoming Streaming Service in Upfronts Pitch to Advertisers

'While other companies are pushing advertisers out, we’re bringing you in'

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Even from the big stage at Radio City Music Hall to convince buyers to spend their ad dollars on linear TV, NBCUniversal couldn’t help but veer the conversation at points to the hottest platform, streaming, and the OTT service that the company will roll out next year. Kicking off upfronts week, NBCU’s upfront presentation Monday morning set the course on how these behemoth media organizations will tackle keeping linear at the forefront of the conversation while proving its worth—and showing those in the room that they’re attempting to meet consumers where they’re most likely to watch content.

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