NBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat Original Series

Kappa Delta Crypto features ads and integrations for the low-cost wireless service

Each Kappa Delta Crypto episode includes a trio of 6-second ads for Visible, with star Riley Dandy. NBCUniversal

For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.