NBCUniversal has spiked the football on its in-game Super Bowl 56 ad sales.
The company has sold its remaining inventory, 10 days before the Feb. 13 game, it said today, securing as much as $7 million for 30-second spots. That’s up from the $6.5 million top pricetag the company shared just two weeks ago—and is a 27% increase over what ViacomCBS secured for its Super Bowl 55 spots last year.
Every in-game ad will also run in NBCUniversal’s Telemundo Super Bowl telecast, as well as Peacock and the other NBC Sports streaming assets.
NBCUniversal said it only has “a handful” of pregame spots remaining.
“The NFL has never been stronger and has led us to new records this year.