NBCUniversal Reunites 30 Rock Cast to Host Its Upfront Special Next Month, on NBC

Tina Fey's Liz Lemon and Alec Baldwin's Jack Donaghy return to celebrate the future of programming


Key insight:

NBCUniversal promised it would hold a big upfront event for both marketers and audiences—and the company seems to have found a way to satisfy both groups: by combining its upfront with a 30 Rock reunion.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.