NBCUniversal Renames Audience Studio, Aligns Advanced Advertising Platform With Sky’s AdSmart

First joint advertising initiative since Comcast bought Sky last fall

The two platforms will continue operating separately, but will share a name and resources. NBC Universal

Farewell to the Audience Studio, NBCUniversal’s suite of audience targeting offerings, which is getting a name change: long live AdSmart.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.