Farewell to the Audience Studio, NBCUniversal’s suite of audience targeting offerings, which is getting a name change: long live AdSmart.
NBCUniversal and Sky are bringing their respective advanced advertising platforms—Audience Studio and AdSmart—together under the same name. Going forward, they will be known as AdSmart from NBCUniversal and AdSmart from Sky.
It is the first joint advertising initiative between the two companies since Comcast bought Sky, the European media giant, last fall.
The platforms will continue operating separately, but will share a name and resources.