Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
As Nielsen continues to face the fall-out from its national television audience undercounts, including a possible loss of accreditation, one of its longtime customers is pushing for the industry to find measurement alternatives.
In a blog post published Monday, NBCUniversal signaled its intent to encourage other companies in the space to reevaluate their metrics and their measurement partners. That intent is already happening behind the scenes: this month, the broadcaster sought out proposals from measurement partners to construct its own certified measurement program, another step away from Nielsen metrics that have previously underpinned much of the industry’s advertising transactions.
Leading
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in