NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year

Shoppable gift guides rolling out this week mark another step into engaging marketers and brands

Screenshot from Adweek's Commerce Week event
NBCUniversal’s ad sales division has a dedicated direct-to-consumer ad sales team that looks to find new business with retailers. Adweek

On Monday, NBCUniversal and PayPal lifted the curtain on a monthslong partnership to capitalize on holiday shopping—but it’s just the beginning of NBCUniveral’s broader ecommerce ambitions.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.