Programming & Performance

NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year

Shoppable gift guides rolling out this week mark another step into engaging marketers and brands

Screenshot from Adweeks Commerce Week event — NBCUniversal’s ad sales division has a dedicated direct-to-consumer ad sales team that looks to find new business with retailers. Adweek

By Kelsey Sutton

On Monday, NBCUniversal and PayPal lifted the curtain on a monthslong partnership to capitalize on holiday shopping—but it’s just the beginning of NBCUniveral’s broader ecommerce ambitions.

A holiday shopping push, in which shoppable gift guides are being rolled out across six NBCUniversal brands, features products from more than 60 brands, all of which are part of the inaugural group of retail partners on NBCUniversal’s commerce platform, Checkout. The company is already aiming to at least double the number of retail partners in the coming months, according to Josh Feldman, NBCUniversal’s evp, head of marketing and advertising creative.

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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