Programming & Performance

NBCUniversal and PayPal Set Shoppable Push as Holiday Season Ramps Up

Content partnership and retail partner network adds to growing ecommerce arm

PayPal/Today Show promotional image
Branded content, as well as editorial-driven articles and TV segments, will encourage shopping on NBCUniversal Checkout and using PayPal.Courtesy of NBCUniversal
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By Kelsey Sutton

November 9, 2020

Ahead of the holiday season that’s projected to be the biggest ever, NBCUniversal and PayPal are looking to cash in.

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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