Programming & Performance

NBCUniversal and PayPal Set Shoppable Push as Holiday Season Ramps Up

Content partnership and retail partner network adds to growing ecommerce arm

PayPal/Today Show promotional image
Branded content, as well as editorial-driven articles and TV segments, will encourage shopping on NBCUniversal Checkout and using PayPal. Courtesy of NBCUniversal

By Kelsey Sutton

November 9, 2020

Ahead of the holiday season that’s projected to be the biggest ever, NBCUniversal and PayPal are looking to cash in.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Recommended articles
You Might Like

Yes, There Is a Future Beyond the Cookie and It’s Full of New Opportunities for Advertisers

By Anneka Gupta

Not Even a Pandemic Can Curb the Creative Innovation to Be Showcased at SXSW

By Debbie Adler, Head of Creative Industries NA, U.K.’s Department for International Trade

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}