Programming & Performance

NBCUniversal and PayPal Set Shoppable Push as Holiday Season Ramps Up

Content partnership and retail partner network adds to growing ecommerce arm

PayPal/Today Show promotional image — Branded content, as well as editorial-driven articles and TV segments, will encourage shopping on NBCUniversal Checkout and using PayPal.Courtesy of NBCUniversal

By Kelsey Sutton

November 9, 2020

Ahead of the holiday season that’s projected to be the biggest ever, NBCUniversal and PayPal are looking to cash in.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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