NBCUniversal's 9 New Ad Formats for 2022 Upfront Give Glimpse of TV's Future

Ahead of upfront event, the company embraces the metaverse, immersion and Retro Ads

NBCUniversal is blurring the lines between content and commercials.

On the back of its streamer Peacock announcing two ad offerings at last week’s NewFronts, including an In-Scene Ad that makes marketers the star of the show, NBCUniversal is rolling out its fifth annual slate of new ad formats ahead of its May 16 upfront event.

“The ultimate goal of commercial innovations is to make the ad experience as enjoyable as the content experience itself,” Josh Feldman, global chief marketing officer, NBCUniversal advertising sales and partnerships, told Adweek.

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