NBCUniversal Is ‘Evaluating’ Moving Up Peacock's July National Launch

Streaming service beta rolls out tomorrow for Comcast Xfinity X1 and Flex customers

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

The debut of NBCUniversal’s streaming service Peacock is already facing a number of disruptions due to the ongoing COVID-19 pandemic: Marketing for the service was upended with the postponement of the 2020 Summer Olympics, which would have kicked off shortly after its July 15 national launch. Production of many of its original shows and movies has ground to a halt, along with the rest of Hollywood. And NBCUniversal and Comcast employees involved in the streamer’s debut are now forced to ready the service almost entirely remotely.

But with the speedbumps come opportunity, and it’s no secret that TV viewing is soaring amid housebound Americans.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in