NBCUniversal Inks $1 Billion in Ad Sales for Summer Olympics

About half of the advertisers are first-timers

NBCU Olympic Tokyo 2020 logo on top of an image of people waving tokyo 2020 flag in low opacity
The broadcaster will air more than 7,000 hours of programming around the Summer Games. NBCU

Eight months away from the 2020 Summer Olympics in Tokyo, NBCUniversal has sold more than $1 billion in ad sales, NBC Sports Group evp of advertising sales Dan Lovinger said today.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.