NBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales

It’s the first performance-based campaign for the company’s Audience Studio

NBCUniversal said it has met its performance-based guarantees for The Upside, which has grossed more than $77.9 million. STXfilms

NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is putting its money where its mouth is, with its first campaign using performance-based guarantees, and not ratings metrics.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.