NBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales
It’s the first performance-based campaign for the company’s Audience Studio
NBCUniversal said it has met its performance-based guarantees for The Upside, which has grossed more than $77.9 million.
STXfilms
NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is putting its money where its mouth is, with its first campaign using performance-based guarantees, and not ratings metrics.
