NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

The shift 'puts local TV on a level playing field with digital'

NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1.

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