NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1.
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The stations had first announced the move in September, but had given clients and agencies additional time to evaluate its impact. “Utilizing impressions puts local TV on a level playing field with digital, since advertisers will no longer need to convert ratings to impressions in order to evaluate an overall ad buy,” said Frank Comerford, CRO of NBCUniversal Owned Television Stations, in a statement.
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