NBCUniversal Finishes Its $6 Billion-Plus Upfront With 5% Volume Increases

Company’s new ‘prime pod’ offering helps secure high single digit CPM gains

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The more things change for NBCUniversal, the more they stay the same. While owner Comcast was busy playing high-stakes poker with Disney, with 21st Century Fox as the jackpot, the company stayed focused on its upfront negotiations, and once again crossed the finish line with the biggest haul of any media group: more than $6 billion in upfront sales, according to a source close to negotiations.

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