TV Upfronts

NBCUniversal Fine-Tunes Monday's Combined Upfront, Giving Each Network More of a Spotlight

Company promises to keep the massive event under 2 hours again

After touting the Rio Olympics at last year's upfront, NBCUniversal will spotlight the 2018 Winter Games this year.Getty Images
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By Jason Lynch

May 11, 2017

One year after NBCUniversal combined its upfront events into a single, two-hour presentation—which CEO Steve Burke called “the biggest upfront that has ever existed”—the company is getting ready to do it again on Monday.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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