TV Upfronts

NBCUniversal Fine-Tunes Monday's Combined Upfront, Giving Each Network More of a Spotlight

Company promises to keep the massive event under 2 hours again

After touting the Rio Olympics at last year's upfront, NBCUniversal will spotlight the 2018 Winter Games this year.Getty Images
By Jason Lynch

May 11, 2017

One year after NBCUniversal combined its upfront events into a single, two-hour presentation—which CEO Steve Burke called “the biggest upfront that has ever existed”—the company is getting ready to do it again on Monday.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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