NBCUniversal Expects to Exceed $1.2 Billion in Ad Sales During 2020 Tokyo Olympics

Nearly one year out, broadcaster is ‘pacing significantly ahead’ compared to 2016 Summer Games

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

We’re still a year away from the 2020 Summer Olympic Games, but NBCUniversal is already anticipating that the games will deliver at least one advertising record.

The broadcaster is expecting to bring in more than the record $1.2 billion in national ad sales that it raked in during the 2016 Summer Games hosted in Rio de Janeiro, Brazil, Dan Lovinger, evp, advertising sales of NBC Sports Group, said Tuesday.

On a call with reporters, Lovinger said NBCUniversal is already “pacing significantly ahead” of where the company was at the same point prior to the 2016 games, and was well ahead of the broadcaster’s sales goals.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in