Streaming & OTT

NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock

Steals & Deals special begins airing today on streaming service

The special, featuring Today contributor Jill Martin, was filmed in October. NBCUniversal
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By Kelsey Sutton

November 23, 2020

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

It’s the holiday shopping season—and NBC’s Today is hoping viewers looking for gift ideas will tune in to Peacock.

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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