NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock

Steals & Deals special begins airing today on streaming service

The special, featuring Today contributor Jill Martin, was filmed in October. NBCUniversal

It’s the holiday shopping season—and NBC’s Today is hoping viewers looking for gift ideas will tune in to Peacock.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.