NBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19

Dozens of the company's stars participated in the spots from home

A video still of Mary Steenburgen and Ted Danson
Mary Steenburgen and Ted Danson are among the NBCUniversal stars participating in the new PSA campaign. NBCUniversal

Using homemade videos with some of TVs biggest stars, NBCUniversal created a new series of its iconic, 30-year-old “The More You Know” public service announcements for the coronavirus pandemic. The new campaign will feature more than a dozen spots, rolling out over the next few weeks.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.