Programming & Performance

NBCUniversal Creates Cookie-Free, First-Party Identity Platform for Marketers

Called NBCUnified, it draws on the company’s access to 150 million unique individual IDs

nbcunified-nbcuniverse-nbcuniversal-2022 — NBCUnified is comprised of three components: NBCU ID, a data marketplace and partner integrations.NBCUniversal

January 5, 2022

As marketers are looking to navigate a world without cookies and device IDs, NBCUniversal is creating a first-party roadmap for them.

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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