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The Tokyo Olympics were supposed to be a home run for NBCUniversal, which was counting on the Games not just to provide a windfall of advertising revenue but to serve as a global launchpad for its year-old streaming service Peacock. But after tepid opening ceremony ratings and a host of other pandemic-related complications, the Comcast-owned broadcaster is acknowledging it got started on the wrong foot.
“We had a little bit of bad luck, and this drumbeat of negativity,” NBCUniversal CEO Jeff Shell admitted to investors Thursday morning.