NBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour

USA, Syfy and E! will simulcast Harry Potter films on Fridays; Telemundo also involved

Earlier this week, NBCUniversal unveiled general plans to permanently reduce linear ads amid the COVID-19 crisis, but had been short on specifics. Now, the company is detailing one of its new initiatives to roll back ads: It has teamed with Target on a weekly family movie night across four of its networks that will reduce the typical number of national ads by more than a half-hour across the movie’s three-hour run.