NBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour

USA, Syfy and E! will simulcast Harry Potter films on Fridays; Telemundo also involved

Still from Harry Potter and the Chamber of Secrets
USA, Syfy and E! will simulcast Harry Potter and the Chamber of Secrets tonight at 7 p.m. ET. Warner Bros. Pictures

Key insights:

Earlier this week, NBCUniversal unveiled general plans to permanently reduce linear ads amid the COVID-19 crisis, but had been short on specifics. Now, the company is detailing one of its new initiatives to roll back ads: It has teamed with Target on a weekly family movie night across four of its networks that will reduce the typical number of national ads by more than a half-hour across the movie’s three-hour run.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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