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NBCUniversal and State Farm on Their Partnership During the Pandemic

The two companies sought to figure out the right approach to programming and advertising

When the pandemic erupted, NBCUniversal was still struggling to identify what audiences were ready for and whether advertising or humor was appropriate. — When the pandemic erupted, NBCUniversal was still struggling to identify what audiences were ready for and whether advertising or humor was appropriate. Adweek

By Richard Collings

The decades-long relationship between insurer State Farm and entertainment conglomerate NBCUniversal came in handy during the early days of the pandemic. Both companies were searching for the right approach to advertising and programming in the wake of a global pandemic.

To discuss that partnership, Josh Feldman, the CMO of NBCUniversal’s advertising sales and partnerships, and Matthew Coleman, marketing director for State Farm, joined Adweek’s TV editor Jason Lynch at the Adweek Convergent TV Summit yesterday.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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