NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform

Agreement comes after NBCU threatened to pull its apps from Roku devices Friday morning

Roku and NBCUniversal had been at an impasse for several months over ad inventory on the streaming service. NBCU/Roku

UPDATE: Peacock was officially added to the Roku platform Monday morning, two-and-a-half days after the two sides reached an agreement.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.