Measurement

NBCUniversal and iSpot Complete 'Largest' Industry Measurement Test

The companies found that the optimal OTT impression mix is 30-40%

iSpot and NBCU logos side by side
The Q1 currency trial took place across One Platform.iSpot.tv, NBCUniversal
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By Mollie Cahillane

June 16, 2022

NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is the largest in the industry.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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