NBCUniversal Readies Its First Always-On, Streaming-Heavy Olympics

Robust mix of multiplatform live, curated primetime programming offers 'the best of both worlds'

For the past several Olympics, NBC Sports has often heard the same complaint from audiences, unhappy that many of their favorite events—including the opening ceremony—were only shown on a time-delay, sometimes several hours after they occurred. That all changes during the Tokyo Olympics, as the company is utilizing its entire linear, digital and streaming portfolio to offer more than 7,000 hours of event coverage, allowing even the biggest events to be watched live.