Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
For the past several Olympics, NBC Sports has often heard the same complaint from audiences, unhappy that many of their favorite events—including the opening ceremony—were only shown on a time-delay, sometimes several hours after they occurred. That all changes during the Tokyo Olympics, as the company is utilizing its entire linear, digital and streaming portfolio to offer more than 7,000 hours of event coverage, allowing even the biggest events to be watched live.
“We really have put together the most ambitious coverage plan ever,” Molly Solomon, NBC Olympics Production executive producer and president, told reporters last month at an Olympics press event.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in