NBCUniversal Touts 10 Million Peacock Sign-Ups as Q2 TV Ad Revenue Plummets

Cable and broadcast were both down more than 25% due to Covid-19

The Covid-19 pandemic, which evaporated first quarter TV ad revenue, continued to depress the bottom lines for broadcast media giants in the second quarter. For Comcast, that has translated to a Q2 loss of more than 25% of NBCUniversal’s broadcast and cable ad revenues.