NBCUniversal Touts 10 Million Peacock Sign-Ups as Q2 TV Ad Revenue Plummets

Cable and broadcast were both down more than 25% due to Covid-19

jeff shell
NBCU CEO Jeff Shell told investors that TV advertising "is coming back more rapidly than we anticipated." NBCUniversal

Key insights:

The Covid-19 pandemic, which evaporated first quarter TV ad revenue, continued to depress the bottom lines for broadcast media giants in the second quarter. For Comcast, that has translated to a Q2 loss of more than 25% of NBCUniversal’s broadcast and cable ad revenues.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}