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As NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event.
Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for cross-platform measurement on its One Platform ad offering. The companies will team up for Q1 currency tests across One Platform in Super Bowl 56, the Winter Olympics and Q1 scatter.
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