NBCU Details Winter Olympics Ad Measurement Test With iSpot.tv to Fix ‘Broken’ System

With 9 marketers participating, company vows to ‘get this right’

As NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event.

Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for cross-platform measurement on its One Platform ad offering. The companies will team up for Q1 currency tests across One Platform in Super Bowl 56, the Winter Olympics and Q1 scatter.

And

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