TV Upfronts

NBCU Will Air 10% Fewer Ads in Its Prime-Time Original Shows This Fall

Linda Yaccarino to roll out several new ad formats during the upfront

NBCUniversal shows like This Is Us will feature shorter ad pods, and fewer spots overall, starting this fall. Ron Batzdorff/NBC
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By Jason Lynch

February 28, 2018

NBCUniversal is making the industry’s biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all prime-time original shows across its entire platform, beginning this fall.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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