TV Upfronts

NBCU Will Air 10% Fewer Ads in Its Prime-Time Original Shows This Fall

Linda Yaccarino to roll out several new ad formats during the upfront

NBCUniversal shows like This Is Us will feature shorter ad pods, and fewer spots overall, starting this fall. Ron Batzdorff/NBC
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By Jason Lynch

February 28, 2018

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NBCUniversal is making the industry’s biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all prime-time original shows across its entire platform, beginning this fall.

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Jason Lynch

Jason Lynch is editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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