With 90% of its ad inventory for its broadcast of the Tokyo Olympics sold, NBCUniversal said today that it has hit a record high of $1.25 billion in national advertising for the summer event amid growing concerns about the coronavirus and its effect on international events.
The $1.25 billion in ad sales exceeds NBCUniversal’s previous record of $1.2 billion in national ad sales during the Summer Olympics in Rio de Janeiro in 2016, said NBC Sports Group evp, ad sales Dan Lovinger.
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