Streaming & OTT

NBCU Shifts Peacock Focus From Free to Paid Tier, Finally Reveals Subscriber Count

'We think the most valuable end stake for Peacock is to have two revenue streams'

preview screen of peacock homepage
All of NBCUniversal's Winter Olympics coverage will be available to Peacock Premium subscribers.NBCUniversal
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By Mollie Cahillane

 

Peacock is still free, but NBCUniversal really wants you to pay for it.

Last quarter, Comcast and NBCUniversal’s top executives dodged specifics when it came to giving investors an update on its streaming service. But during the company’s fourth-quarter earnings call today, NBCUniversal broke out its streaming service’s subscriber numbers in greater detail than ever before.

The streamer now has 24.5 million monthly active accounts, up from the 20 million metric that the company last reported in July.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's senior TV reporter, covering the business of connected TV, streaming, measurement and sports media.

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