NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever

Company secured as much as $6 million per 30-second Big Game spot

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One month after NBCUniversal finished its upfront negotiations but offered few specifics about its haul, the company is finally sharing some specifics about its biggest upfront ever—and revealed that it is well on its way to wrapping Super Bowl 56 ad sales in record time.

As part of what the company said was its largest sports upfront marketplace in history, NBCUniversal has already sold 85% of its in-game advertising inventory for Super Bowl 56—seven months before the Feb.

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