TV Upfronts

NBCU Previews 'Powerful' Upfront Event Amid CEO Upheaval, WGA Strike

Mark Marshall sees 'optimism' in ad market as company prepares to kick off upfront week

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This year, it’s not your typical upfront week: Paramount is out, Netflix and YouTube are in—and multiple legacy media companies are changing venues.

However, through it all, NBCUniversal has stayed steadfast. On May 15, the company will once again kick off upfront week with a presentation at Radio City Music Hall.

“Obviously, there have been a lot of changes. But not only do we love Radio City, I think our clients have loved it,” Mark Marshall, president, advertising sales and client partnerships, told Adweek.



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