With Peacock's National Rollout, NBCU Creates 'the Future of Advertising'

Linda Yaccarino on writing a 'completely new playbook'

In early 2018, Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, pitched then-CEO Steve Burke and the NBCU executive committee on what at the time was an off-the-wall idea: creating an free, ad-supported streaming service (AVOD), instead of the SVOD subscription services on the market or in the works from competitors like Netflix and Disney.