NBCU Partners With Holler, Expanding Digital Messaging Options for Brands

Deal will create shareable stickers in Venmo tied to big NBCUniversal moments

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NBCUniversal is jumping on the digital messaging bandwagon, becoming the latest brand to partner with Holler in the growing “conversational media” space.

Holler—which teams up with brands to create sticker campaigns as a marketing tool—has struck a new partnership with NBCUniversal that will enable marketers to generate content around NBCU’s IP when using apps like Vemno.

As part of the deal, NBCU and Holler will create shareable stickers around user’s payment notes in Venmo, which could be tied to NBCUniversal events like BravoCon or the People’s Choice Awards.

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