Linda Yaccarino Calls for 'Radical Transformation' in First Response to ANA Proposal

'We can go even further' than shifting upfront calendar, says NBCU ad sales chief

TV ad sales executives have been publicly quiet since the Association of National Advertisers called for a shift to a calendar year upfront last week as part of what the group deemed “transformative” changes to the media ecosystem.

That changed this morning as Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, became the first TV ad sales chief to publicly respond to the ANA’s June 10 report. But instead of addressing the upfront proposal directly, Yaccarino said “we can go even further” than shifting calendars and called for “radical transformation” in the industry in a note sent this morning to clients, agency and tech partners.

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