NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos

Minions, Real Housewives and WWE assist in final marketing push ahead of Tokyo Games

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Simone Biles isn’t only the most decorated gymnast in history. Leading up to the Tokyo Olympics’ opening ceremony on Friday, the athlete has been serving as a heavy-hitting presence in much of NBCUniversal’s marketing material for the event.  

A slow-motion video of Biles’ gravity-defying gymnastic skills, filmed from 10 different camera angles, began running on NBCUniversal properties during May’s Kentucky Derby. That promotion paved the way for several other Olympics spots featuring Biles.

One heartwarming 60-second spot features This Is Us star Sterling K.

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