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NBCUniversal is forging ahead with its live commerce ambitions as the 2021 holiday shopping season ramps up.
The broadcaster’s cable brand Bravo is today taking the wraps off an interactive virtual shopping mall with rooms dedicated to various network series like Below Deck, Southern Charm, Summer House and The Real Housewives franchise. Called the Virtual Bravo Bazaar, the interactive shopping platform—which rolls out today—has on display dozens of items for sale, ranging from furniture and other home décor to apparel like bathing suits and athletic wear.