You’ve heard of shoppable ads on social platforms like Instagram, search engines like Google and even video-on-demand platforms like Vudu. Now a national television broadcaster is trying to get in on the action for the first time.
NBCUniversal is rolling out shoppable ads that will let marketing partners direct NBC viewers to product pages on their mobile devices. The shoppable ad unit, called ShoppableTV, works when viewers point their mobile cameras toward QR codes that appear onscreen during NBC programming and commercials.
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