Programming & Performance

NBCU Becomes First National Broadcaster to Offer Shoppable Ads

Audiences can use their mobile cameras to buy products on their TV screens

Headshot of Kelsey Sutton
By Kelsey Sutton

May 6, 2019

You’ve heard of shoppable ads on social platforms like Instagram, search engines like Google and even video-on-demand platforms like Vudu. Now a national television broadcaster is trying to get in on the action for the first time.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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