Programming & Performance NBCU Becomes First National Broadcaster to Offer Shoppable Ads Audiences can use their mobile cameras to buy products on their TV screens By Kelsey SuttonMay 6, 2019 You’ve heard of shoppable ads on social platforms like Instagram, search engines like Google and even video-on-demand platforms like Vudu. Now a national television broadcaster is trying to get in on the action for the first time. Kelsey Sutton @kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. Recommended articles
