NBCU and Verizon Add AR Elements to Bring Back Classic Balloons to Macy’s Thanksgiving Day Parade

Network's Thursday lineup should rake in more than $117 million in ad revenue

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Thanksgiving is always one of the most lucrative days of the year for NBC, in large part because of its annual Macy’s Thanksgiving Day Parade broadcast. The Parade regularly draws one of the year’s biggest audiences for an entertainment program: last year’s telecast averaged 24.1 million viewers, the third highest ever, and a 6.4 rating in the adults 18-49 demo.

With all of those eyeballs tuned in, the Parade is also a mecca for brands looking to reach consumers just ahead of Black Friday sales—which have also crept into Thanksgiving.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in