NBCU and Verizon Add AR Elements to Bring Back Classic Balloons to Macy’s Thanksgiving Day Parade

Thanksgiving is always one of the most lucrative days of the year for NBC, in large part because of its annual Macy’s Thanksgiving Day Parade broadcast. The Parade regularly draws one of the year’s biggest audiences for an entertainment program: last year’s telecast averaged 24.1 million viewers, the third highest ever, and a 6.4