NBCU and Verizon Add AR Elements to Bring Back Classic Balloons to Macy’s Thanksgiving Day Parade

Network's Thursday lineup should rake in more than $117 million in ad revenue

One of the 360 cameras will be attached to Tom Turkey, the Macy's Thanksgiving Day Parade's lead float. Peter Kramer/NBC

Thanksgiving is always one of the most lucrative days of the year for NBC, in large part because of its annual Macy’s Thanksgiving Day Parade broadcast. The Parade regularly draws one of the year’s biggest audiences for an entertainment program: last year’s telecast averaged 24.1 million viewers, the third highest ever, and a 6.4 rating in the adults 18-49 demo.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.