Programming & Performance

NBCU's Crafting Platform to Rebrand as a Lifestyle Subscription Service

It will cost $14.99 per month or $120 per year

Al Roker will have a new show on the program.Getty Images
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By Sara Jerde

July 17, 2018

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NBCUniversal Cable Entertainment’s Craftsy is rebranding as an expanded, subscription-based lifestyle learning platform called Bluprint.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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