In their first duel since Comcast and NBCUniversal joined forces, NBC has iced ESPN out of the NHL rights package, signing a deal that sources say will span a decade.
While terms of the new 10-year pact weren’t immediately available, the bidding is believed to have reached nearly three times the value of the current Versus contract ($75 million per year). Under the terms of NBC’s legacy pact with the league, the broadcaster doesn’t part with a penny; instead, the NHL and NBC split advertising revenue.
Last
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in