NBC Sets Biggest Sunday Night Football Game Campaign Ever for Tom Brady's ‘Return’

Entire NBCUniversal portfolio, and Adele, tapped to promote Patriots-Buccaneers 'cultural event'

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Adele’s searing post-breakup ballad “Hello” isn’t a song that usually makes you think about football, but it’s become the unexpected centerpiece of NBC Sports’ biggest-ever Sunday Night Football promo campaign for Sunday’s matchup between Tom Brady’s Tampa Bay Buccaneers and his former team, the New England Patriots.

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