Adele’s searing post-breakup ballad “Hello” isn’t a song that usually makes you think about football, but it’s become the unexpected centerpiece of NBC Sports’ biggest-ever Sunday Night Football promo campaign for Sunday’s matchup between Tom Brady’s Tampa Bay Buccaneers and his former team, the New England Patriots.
Ever since the NFL’s Sunday Night Football schedule was released in May, NBC Sports has been planning for the Oct. 3 matchup—which it is calling “The Return”—as Brady heads back to Massachusetts’ Gillette Stadium for the first time since he left the Patriots in 2020 after 20 seasons (and six Patriot Super Bowl wins).
“We
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