Adele’s searing post-breakup ballad “Hello” isn’t a song that usually makes you think about football, but it’s become the unexpected centerpiece of NBC Sports’ biggest-ever Sunday Night Football promo campaign for Sunday’s matchup between Tom Brady’s Tampa Bay Buccaneers and his former team, the New England Patriots.
NBC Sets Biggest Sunday Night Football Game Campaign Ever for Tom Brady's ‘Return’
Entire NBCUniversal portfolio, and Adele, tapped to promote Patriots-Buccaneers 'cultural event'
