NBC to Air Summer Olympics Opening Ceremony Live for the First Time

The network will also present its usual delayed prime-time broadcast

NBC's Opening Ceremony coverage will begin at 6:55 a.m. ET on July 23. Getty Images

Despite a recent report that the Tokyo Olympics could be canceled due to the pandemic, NBC is pushing ahead with its plans for the Summer Games, which were postponed from last year, rolling out a major shakeup to its Opening Ceremony broadcast.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.